Appeals to family values

Appeals to family values centre on the importance of family relationships, traditions, and responsibilities. In persuasive writing, this technique emphasizes how certain actions, policies, or beliefs support or threaten the wellbeing of families. By aligning an argument with cherished family ideals, the writer evokes a sense of protectiveness and nostalgia in the reader, who may feel a personal connection to the issue through their own family experiences.

Appeals to family values in action

Activity: Read the following opinion piece, identify persuasive techniques, including appeals to family values, and explain the effect they may have on the intended audience. 

Click here to download the ‘Smart phones eating into family time’ worksheet to help you analyse this article.

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