The Hypodermic Needle Theory
Today, we’re talking about the Hypodermic Needle Theory which was one of the earliest ways of thinking…
Media in Minutes
The Two Step Flow Theory
What do Al Gore and Kony 2012 have in common? Well, they’re both great examples of a…
The Agenda Setting Function Theory
Today we’re looking at the Agenda Setting Function Theory which suggests that the media can’t tell you…
The Reinforcement Theory
In this episode, we’re talking about Joseph Klapper’s Reinforcement Theory. In the early days of communication, people…
New Media and Moral Panics
Ever been told that television is going to rot your brain? Or that violent video games will…
Representation
Representation refers to the idea that everything we see or hear in the media has been constructed….