A dynamic and changing relationship

In this 25-minute video, VCE Media teacher Brett Lamb discusses the dynamic and changing relationship between media and audiences. This video is a terrific primer for teaching this aspect of ‘Agency and Control in and of the Media’ as part of VCE Media Unit 4.

The video looks at:

  • the complex relationship between media and audiences, including the shifting power dynamic between individuals and institutions
  • the rise of participatory culture
  • claims of audience agency
  • traditional means of distribution versus spreadability
  • new modes of consumption and reception, focusing on television.

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