Jargon refers to highly specialised words or phrases often associated with particular areas of study or research. Jargon helps experts explore and communicate complex ideas with each other. Although it might be difficult for mainstream readers to understand, the use of jargon in persuasive writing can help create the impression that a writer is knowledgeable. It can lend an air of authority to their writing, its complexity conveying that a writer has taken the time to understand complex ideas and their contention is well-considered.
Jargon in action
Activity: Read the following opinion piece, identify persuasive techniques, including an appeal to nostalgia, and explain the effect they may have on the intended audience.
Click here to download the ‘Masking up makes a difference’ worksheet to help you analyse this article.