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Media in Minutes

Media in Minutes is a series of videos that looks at important ideas in media and communication.

Media in Minutes | VCE Media Edition | Structure and Assessment

Hey Media nerds! Today we’re talking VCE Media Units 3&4. In this video, we’re going to take a look at …

Read moreMedia in Minutes | VCE Media Edition | Structure and Assessment

The Hypodermic Needle Theory

The Hypodermic Needle Theory

Today, we’re talking about the Hypodermic Needle Theory which was one of the earliest ways of thinking about how the …

Read moreThe Hypodermic Needle Theory

The Two Step Flow Theory

The Two Step Flow Theory

What do Al Gore and Kony 2012 have in common? Well, they’re both great examples of a communication theory called …

Read moreThe Two Step Flow Theory

The Agenda Setting Function Theory

Today we’re looking at the Agenda Setting Function Theory which suggests that the media can’t tell you what to think …

Read moreThe Agenda Setting Function Theory

The Reinforcement Theory

In this episode, we’re talking about Joseph Klapper’s Reinforcement Theory. In the early days of communication, people thought that the …

Read moreThe Reinforcement Theory

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